Sustainable Cashmere by Pure

As with most textiles, cashmere has it’s environmental impacts. Cashmere is the wool taken from the under belly of  the Mongolian goat. It takes 4 goats an entire year to produce enough fibre to make an average cashmere sweater.  In Mongolia where the cashmere goats are farmed, there is a problem with the over grazing of grasslands. The goats pull up the grass by the root so that it does not regenerate. This causes desertification and dry arid land which leads to  sand storms which reach as far as China and possibly even the USA.

Pure Cashmere sources all of its cashmere from sustainable sources. The cashmere is grown from herds of goats that are farmed in a controlled area so that they do not cause devastation to the ecologically sensitive grasslands of Inner Mongolia.

There have been a number of issues faced by Pure in trying to obtain all of its cashmere from sustainable sources. The nomadic tribes men are reluctant to spend more on feeding the goats instead of grazing them on the grasslands. The quality of food and amount eaten by the goats has an effect on both the quality and quantity of fibre produced.