Devidoll - a stylish and ethical boutique

Devidoll is a great place to find trendy and fashionable ethical clothing as well as luxurious organic body care and amazing home wear. It is the latest in a line of ethical one stop shops which allows you to feel good about the clothes that you are buying without compromising on comfort or style.

I love the philosophy at Devidoll that ‘the consumption of luxury need not be conspicuous, selfish, thoughtless or shallow. Quite the contrary.’ There is no need to feel guilty about treating yourself.

Devidoll stocks a variety of labels each selected not just with ethical criteria as most ethical stores would but also based on their style. Each label must be at least one and preferably three of the following: fabulous design OR made from pure ingredients OR exquisite tailoring OR made with beautiful fabrics OR hip, classic, directional. Their ethics are based on their inclusion in either of the following groups: made from organic fabric OR made from alternative fabric (including soya, hemp, bamboo, peace silk, modal and more) OR helps revive traditional handicraft among local populations OR especially benefits women and/or children OR made from vintage or repurposed materials.

Devidoll is also an incubator of new ethical designers and labels, seeking them out and supporting them within lasting mutually beneficial relationships. I love this organic cotton Argun Tie Front Dress by Mociun.